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The Casino Business Podcast

Apr 1, 2021

When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In this valuable interview, URComped and TRIO360 CEO, Craig Shacklett, talks with this industry expert to discuss combining operations and marketing, expanding department synergy, and so much more!

Topics Discussed Include:

Benefits of combining marketing and slot operations

Clinton's experience in the casino industry

The transition between marketing and operations

Measuring success

How to expand Synergy of Casino departments

Difference between promoting a day trip casino vs. a casino resort

Slots vs table game player marketing

How to move departments within the casino industry

Importance of networking

Mentorship advise and tips