Sep 10, 2024
Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for...
Sep 10, 2024
Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO.
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Sep 4, 2024
How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry,...
Aug 30, 2024
Imagine inventing something that shapes the future of an ENTIRE industry. Craig Shacklett, URComped CEO, interviews AGA’s Gaming Hall of Famer, John Acres, Founder of Acres, to explore his remarkable journey in the casino industry. John began his groundbreaking career in the 70s and has since become a major innovator,...
Aug 27, 2024
URComped CEO, Craig Shacklett, interviews "BD Slots and the Mrs. of BD Slots" to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry.
Check out BD Slots here: 
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