Apr 23, 2021
Most CRM software is built to be serviceable to multiple industries with general sales’ needs in mind. These broad and versatile systems are probably helpful in many industries, but when it comes to casino gaming, specifically player development, these general systems’ help, can only go so far.
Casino hosts provide...
Apr 20, 2021
Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve problems and challenges and determine new areas to leverage? After discovering the major problems casino operators have, Casino Science found a way to capitalize...
Apr 16, 2021
Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can ultimately enhance their performance. URComped and TRIO360 CEO Craig Shacklett interviews Darryl McEwen, The Seven Stars...
Apr 8, 2021
Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The experience a customer receives can make all the difference in regards to their loyalty to a brand or casino. The most successful casino loyalty...
Apr 1, 2021
When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In...