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The Casino Business Podcast

Mar 22, 2021

There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped CEO, Craig Shacklett, interviews Justin Shank, Principle of Shank Marketing, to explore his strategies, expertise, and personal experience in Casino Marketing.

Topics discussed include:

- Building relationships between departments by bridging gaps

- Creating solutions through new inroads

- Customer engagement

- Determining Brand Voice

- Selling as a resource

- Team strengths and weaknesses

-Taking advantage of social and online trends

- Google My Business Impact

- Influencer Marketing

Watch full interview and learn more: