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The Casino Business Podcast

Jul 28, 2021

Tradeshows and Conventions are a great way to show off your product to a new audience. In order to prepare for them, demos have to be adjusted in order to match this fast-paced environment. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, discuss their preparation for NIGA2021-Indian Gaming Convention and Tradeshow, how they have created their Demo flow, new ideas to tackle challenges and compare their experiences as growing, software companies within the casino industry.

Topics Discussed Include:

  • Catching attention at Tradeshows
  • What to show in a Demo
  • Unstructured Demos
  • Value of hands-on participation
  • Feedback from Demos
  • When to be innovative vs. conventional
  • Selling product for budget allocation
  • Using marquee users

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