Sep 10, 2024
Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for...
Sep 10, 2024
Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO.
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Sep 4, 2024
How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry,...